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"Craft is absolutely essential" - How we got our mission statement from a mime

Updated: Jun 23

Sometimes the definition of what your vision is might come from a completely unexpected source.


One of the first projects we were asked to do was a series of inspiring interviews with contemporary physical theatre artists across the world to promote the new postgraduate course at Estonian Academy of Music and Theatre. That was in early 2019.


Out of 10 videos that we produced and edited one specifically stuck in mind - An interview with Guillaume Pigé - a mime, magician and the artistic director of Theatre Re - an acclaimed visual theatre based in London.

His approach to owning one’s craft and take on storytelling is something that really resonated and became a big part of the foundation that TEB Creative’s philosophy is built upon.

Every time when we think about our mission or evaluate our direction we come back to these two statements from the interview:

“What I’m interested in is to move people, to reach them. The point is not to create work that is so wildly experimental that people can’t relate to it. The aim is to communicate, the aim is to exchange, the aim is to create discussion, the aim is to engage. I am interested in reaching people and move them and take them on a journey.”


“The craft is absolutely essential. /.../ But at the end of the day, it’s not to be seen. It’s not about serving the aesthetic when you make a show, it’s about serving the message. There’s something much greater that needs to be told, that needs to be shared than just the technique. It’s about finding beauty. Beauty is never naked. There’s always a veil, and I think, the technique is the veil through which you see the beauty. The craft is that veil and through that veil, you're gonna pierce through the beauty and the message you are trying to communicate.”


These two principles are the part of the creative sail that keep TEB Creative on course.

The first one sets the course of our style of storytelling and the second urges us to continue developing our look and keep the tools sharp and up to date.


I guess the moral of the story here is to keep your ears and eyes open, make sure to learn from every work that you create and build upon from that.

Our passion is storytelling, getting inspired through inspiring people, and getting their message out there. Everyone and everything has a story to tell and we are here to help yours take flight.


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